Back to Portfolio Preparation

What They Will Ask You

Every portfolio choice invites a question.

Your portfolio choices signal to the panel what to ask. Know these questions before you submit.

If your portfolio...

Leading with a group project

The obvious question

"What was YOUR contribution?"

What to avoid

Vague collaboration answers

💡 Be specific: 'I designed the interaction flow and prototyped the key screens'

If your portfolio...

Showing an unfinished project

The obvious question

"Why didn't you complete it?"

What to avoid

Making excuses instead of sharing learnings

💡 Frame it as: 'I stopped here because I learned X, which changed my approach to Y'

If your portfolio...

6+ projects in the portfolio

The obvious question

"Walk me through your strongest two"

What to avoid

Inability to prioritize. Not knowing which project to lead with

💡 Have a clear ranking of your projects before the interview

If your portfolio...

All digital work, no physical prototypes

The obvious question

"Can you work with materials?"

What to avoid

No answer prepared

💡 Most relevant for Product/Industrial Design. Less so for Interaction or Visual Communication

If your portfolio...

Heavy on research documentation

The obvious question

"What did you actually make?"

What to avoid

Process without outcome

💡 Even research-heavy projects should end with a tangible output

If your portfolio...

Highly polished but only 1-2 projects

The obvious question

"What else have you worked on?"

What to avoid

Having nothing beyond what is shown

💡 3-5 projects is the expected range. Polish matters less than range

The cycle: Portfolio choice → invites a question → prepare your answer → adjust your portfolio → repeat until you can summarize every project in 90 seconds.